Creative Direction & Production
When Adidas launched their physical activity promoter campaign, Adidas Runtastic, Marcelo was the best example for users that nobody is free to go that extra mile, even one of the best players that ever played the game needs that push to perform at his best.
Marcelo has always shown himself as an exceptional athlete but a day-to-day person who has always worked passionately to get what he wants. Every day after training, he works hard in the gym to reach his physical apex. In The Crown Creators, we were responsible for getting motivational content for Adidas in one of those sessions. Such a challenging project as we had to team up and coordinate by streaming live with the Adidas team in their Germany HQ.