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![](https://cdn.prod.website-files.com/60417b44d713a8a67e469e43/62b4969e52cf6c653d13db17_DB.png)
Strategy
Marcelo | Db
About
We brought one of the most charismatic sports stars in the world and a lifestyle brand with a compelling narrative together to promote a special line of Douchebags products and perform a series of actions to rebuild the athlete’s hometown community.
Task
A genuine, inspirational story with a charitable cause led us to enable and produce this collaboration between Brazilian soccer star Marcelo Vieira and lifestyle design brand Douchebags.
![](https://cdn.prod.website-files.com/60417b44d713a8a67e469e43/60b8fab3ec4c735841dcdd27_MarceloxDouchebags-img-1.jpg)
![](https://cdn.prod.website-files.com/60417b44d713a8a67e469e43/60b8fab6ee270d2790a360ac_MarceloxDouchebags-img-2.jpg)
![](https://cdn.prod.website-files.com/60417b44d713a8a67e469e43/60b8faba079b18519c73b15d_MarceloxDouchebags-img-3.jpg)
![](https://cdn.prod.website-files.com/60417b44d713a8a67e469e43/60b8fabcb46068dbad573f2d_MarceloxDouchebags-img-4.jpg)