CS55 x EA SPORTS
F1® 2021 wanted Carlos Sainz to be part of their launch campaign. The Crown Creators was present throughout the process from collaboration, creative idea and production. The result, an engaging story that captures the audience's attention from beginning to end.
For this campaign Carlos makes a journey through his life, from his beginnings in karting, the years spent in other categories and the arrival to his great goal, Formula 1. The video game appears as one of the pillars of his daily motivation. Through the campaign’s claim "Discover your talent" he wants to inspire others not to give up and discover theirs.